Job Description

Director of Events & Partnerships

Location: Dallas, TX (Hybrid - 2-days remote)

ABOUT THE ROLE

Weathermatic is looking for a high-energy, results-driven leader to take our experiential marketing and strategic partnerships to the next level. The Director of Events & Partnerships will oversee a team of two and be responsible for executing signature events that drive lead generation, customer engagement, and brand awareness. This role requires a mix of event strategy, marketing communications expertise, and creative problem-solving.

WHAT YOU’LL DO

• Create & Lead Signature Events – Own the strategy and execution of our live webinars, industry trade shows, intimate VIP dinners, customer conferences, and hands-on field events that convert prospects and strengthen relationships with existing customers.
• Collaborate Across the Organization – Work closely with Sales, Customer Success, and Product teams to ensure events align with business objectives and create meaningful engagement opportunities.
• Work with Lead Generation to Convert Leads – Partner with the Director of Lead Generation to build event-specific lead capture and follow-up strategies that drive MQLs and pipeline growth.
• Develop Marketing Communications & Event Promotion – Create compelling event messaging, email campaigns, and promotional content that drive attendance and engagement.
• Build Strategic Partnerships – Cultivate relationships with industry associations, media partners, and influencers to extend Weathermatic’s event reach and impact.
• Measure & Optimize Event Success – Track key metrics like attendance, engagement, and lead conversion to continuously improve event ROI.
• Lead & Develop a High-Performing Team – Manage and mentor two event professionals to execute flawless, high-impact experiences.
• Travel 30-40% – Attend and oversee key events, trade shows, and customer experiences to ensure seamless execution and high-impact engagement.

WHAT WE’RE LOOKING FOR

• 7+ years of experience in event marketing, experiential marketing, or partnerships.
• Proven ability to drive lead generation and customer engagement through events.
• Experience with event marketing communications and the ability to develop compelling copy for event promotions.
• Industry experience in Landscaping, Construction, or Blue Collar markets is highly preferred.
• Track record of managing both virtual (live webinars) and in-person events.
• Strong understanding of event analytics, lead tracking, and post-event conversion strategies.
• Excellent communication, relationship-building, and leadership skills.

WHY YOU’LL LOVE IT HERE

• Be the architect of unforgettable events that drive real business impact.
• Work cross-functionally with a dynamic, high-energy team.
• Competitive salary, 401k matching , and career growth opportunities.

Ready to transform Weathermatic’s events into a growth engine? Apply now!

Department: Marketing

Reports to: VP of Marketing

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