Marketing Director Job at Roscioli NYC, New York, NY

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  • Roscioli NYC
  • New York, NY

Job Description

We are a fast-growing and innovative restaurant group looking for a strategic, creative, and results-driven Director of Marketing to oversee marketing efforts across several brands and venues in New York City. The ideal candidate will bring hands-on experience within the restaurant industry, a strong grasp of the NYC hospitality scene, and a proven ability to craft and execute impactful campaigns that boost brand visibility, guest traffic, and revenue.

This is a key leadership position that works in close partnership with ownership, culinary teams, and operations.

Key Responsibilities:

  • Design and implement integrated marketing strategies across all restaurant brands, covering digital, social media, email, events, public relations, and partnerships at the local, national, and international levels
  • Guide brand identity, creative vision, and narrative for each concept to maintain consistency and align with overarching business goals
  • Drive targeted campaigns to increase foot traffic, reservations, private events, and overall engagement for each unit
  • Oversee content creation and scheduling across all social media channels, ensuring alignment with brand tone and strong audience interaction
  • Collaborate closely with culinary and operations teams to support new menu rollouts, promotional efforts, brand activations, and special events
  • Analyze campaign performance and restaurant KPIs to inform ongoing strategy and ROI
  • Manage public relations and influencer outreach efforts, working with both internal teams and outside agencies when needed
  • Lead local marketing efforts tailored to specific neighborhood demographics
  • Oversee marketing budgets, creative timelines, and vendor relationships to ensure timely and efficient execution.

Requirements:

  • MUST have 5+ years of marketing experience in the restaurant or hospitality industry
  • Must be currently based in or near New York City
  • Demonstrated success in creating and executing marketing strategies for multi-unit restaurant brands or groups
  • Deep knowledge of the NYC dining landscape, media ecosystem, and customer demographics
  • Direct experience with social media management, email platforms, paid digital advertising, and local marketing
  • Familiarity with tools such as Canva, Adobe Creative Suite, Google Analytics, Meta Business Suite, CRMs (e.g. Mailchimp, Klaviyo, Loyalist), and reservation platforms (e.g., Resy, OpenTable)
  • Strong communicator with proven leadership and project management capabilities

Job Tags

Local area,

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